Speaking at the launch of ESI DONEWELL, Seth Aklasi, CEO of Donewell Insurance and president of the Ghana Insurers Association expressed his excitement about the innovative platform, highlighting its potential to redefine the customer experience in the insurance industry. He noted, however, that beyond convenience, his company seeks to deliver actual value to consumers with the goal of changing the narrative on motor insurance, where some users acquire vehicle insurance because it is required by law and also to avoid police arrests. “That is where we want to get to; providing solutions. Consumers should realize the value of insurance they buy and that is what as insurers, we should begin to focus on”, he said.

Cecilia Bruce, Head of Marketing and Business Development shared further updates conceptualized to be included to ESI DONEWELL’s features after roll out. These include filing claims and upload of required documents, voice and speech recognition and a personal accident policy aimed at enhancing value for consumers.